Volkswagen is one of three automakers expected to advertise during the Super Bowl in 2026. Courtesy VW DETROIT — Automakers are largely sitting on the advertising sidelines during this year’s Super Bowl amid uncertainty in the U.S. automotive industry involving sales, tariffs and regulations. Carmakers — historically major buyers of ads during the big game … Read more
The NFL plans to hold talks with non-traditional media companies to potentially sell them the rights to a live game, NFL Media chief Hans Schroeder told CNBC Sport on Friday. “We have other people that are both partners in a smaller sense — maybe not a full package — or people that still are in … Read more
Megacap earnings results next week could lift a stock market that’s broadened out to include a larger number of winners. Earnings kick into high gear next week, with four of the so-called Magnificent Seven companies set to report: Meta Platforms , Microsoft , and Tesla report Wednesday, while Apple posts Thursday. But the group isn’t … Read more
A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. NBC is about to have itself a “legendary” month. “Legendary February,” a marketing tagline invented … Read more
CEO and President of Warner Bros. Discovery David Zaslav and CEO of Paramount Skydance, David Ellison. Mike Blake | Brendan McDermid | Reuters It’s time for everyone’s favorite holiday tradition — CNBC’s annual anonymous media executive predictions! CNBC spoke with 16 of the most powerful and influential executives in U.S. media, sports and entertainment, who … Read more
CEO of Paramount Skydance David Ellison poses on the red carpet for the 2025 Kennedy Center Honors at the John F. Kennedy Center for the Performing Arts in Washington, D.C., U.S., December 7, 2025. Jeenah Moon | Reuters Paramount Skydance is launching a hostile bid to buy Warner Bros. Discovery after it lost out to … Read more
Logos of Netlfix and Warner Bros. Reuters The Netflix and Warner Bros. Discovery deal came together quickly — but its path to regulatory approval may not be so speedy. Netflix stunned the media industry on Friday when it announced its proposed $72 billion deal to acquire the iconic Warner Bros. film studio and streaming service … Read more
Paramount Skydance CEO David Ellison speaks during the Bloomberg Screentime conference in Los Angeles on October 9, 2025. Patrick T. Fallon | Afp | Getty Images This isn’t exactly what David Ellison had planned in September. Just a few months ago, the Paramount Skydance CEO sent a letter to the Warner Bros. Discovery board of … Read more
A man walks past movie posters at at AMC Theater in Montebello, California on May 5, 2025. Frederic J. Brown | AFP | Getty Images Movie theater operators woke up Friday to the possibility of a new world order. Netflix and Warner Bros. Discovery announced a deal for the streaming giant to acquire WBD’s film … Read more
A bus passes near Warner Bros. Studio on Sept. 12, 2025 in Burbank, California. Mario Tama | Getty Images Paramount Skydance is calling foul on how Warner Bros. Discovery has conducted its sale process. In a letter reviewed by CNBC, Paramount attorneys told Warner Bros. Discovery CEO David Zaslav that Paramount was questioning the “fairness … Read more