Spring Training at Coachella: Can the M.L.S. Cash In on Its Preseason?

On a recent Wednesday afternoon, Dan Perkin and Scott Bissmeyer, work buddies on vacation, sat on metal bleachers watching the Portland Timbers play the San Jose Earthquakes in the first of four preseason Major League Soccer games that day. They had spent $125 each on V.I.P. day passes, which included food, drink and access to … Read more