Automakers largely sit out 2026 Super Bowl advertising amid industry uncertainty

Automakers largely sit out 2026 Super Bowl advertising amid industry uncertainty

Volkswagen is one of three automakers expected to advertise during the Super Bowl in 2026. Courtesy VW DETROIT — Automakers are largely sitting on the advertising sidelines during this year’s Super Bowl amid uncertainty in the U.S. automotive industry involving sales, tariffs and regulations. Carmakers — historically major buyers of ads during the big game … Read more