Restaurants’ hottest menu item in 2025 was ‘value.’ That won’t change next year
McDonald’s restaurant in San Diego, California, U.S., Oct. 31, 2025. Mike Blake | Reuters “Value” was the buzzword du jour for restaurant executives that lasted all year — and it will likely stick around in 2026, too. Over the last year and a half, diners, particularly those who make less than $40,000 a year, have … Read more
