I’ve been having the same conversation with women lately – clients, friends, cousins, neighbors. It usually starts quietly, almost as a confession:
“Why do I feel less visible now? I thought I’d be more confident at this age… not less.”
Many women recognize that feeling: you enter your 50s, 60s, 70s with a lifetime of experience, wisdom, resilience – and yet the world still seems to reserve its spotlight for women half your age.
It’s not because something is wrong with you.
It’s because society has spent decades sending women the same message:
Youth equals beauty. Youth equals relevance. Youth equals value.
And even as we outgrow those messages intellectually and in the public square, they linger emotionally.
The Culture That Shaped So Many Women’s Self-Image
Many women grew up watching the same story unfold in public life:
- Young women got the lead roles.
- Older women got the “background” ones – if they were represented at all.
- Fashion rarely reflected real, aging bodies.
- Workplaces labeled aging men as “experienced” and aging women as “past their prime.”
- Entire industries grew rich by convincing women that aging was something to fix, hide, or reverse.
The result?
A quiet, persistent erosion of self-image – even among the most accomplished women.
Not because they lacked confidence. But because the culture lacked imagination.
Thankfully, That Story Is Starting to Shift
In recent years, I’ve noticed something encouraging.
There are more roles written for older women, not around them.
Helen Mirren, Meryl Streep, Viola Davis, Olivia Colman, and the late Diane Keaton – women who aren’t pretending to be younger versions of themselves. They’re portraying powerful, complicated characters who reflect the reality of aging without apology.
We’re seeing silver-haired news anchors, mature models, and magazines like the American Association of Retired Persons (AARP), The Magazine, New Beauty and Woman’s World showcasing women doing extraordinary things in their 60s, 70s, and beyond. I also see these accomplished women in my everyday life – in my coaching practice, and among friends, colleagues and relatives.
Representation matters.
Not for vanity – but for belonging.
For visibility.
For women finally seeing themselves reflected back with dignity.
The Hard Mindset Question: Accept Aging or Resist It?
Someone recently asked me which mindset is healthier:
Should older women embrace aging and acknowledge their limitations?
Or, fight aging with everything – surgery, supplements, and all the rest?
Here’s my take, as honestly as I can say it:
Neither extreme works. One path feels like giving up. The other feels like pretending.
And both come from the same place: A fear of becoming invisible.
There’s a Third Way – And It’s the Most Powerful
What I see helping women the most isn’t denial or resignation. It’s authenticity.
Aging with honesty. Showing up fully. Leaning into your strength, your uniqueness, your earned wisdom. Refusing to shrink – even when the culture tells you to.
This isn’t “accepting limitations.” It’s reclaiming your agency.
It’s choosing:
- Presence over invisibility
- Expression over hiding
- Confidence over comparison
- Purpose over apology
Aging doesn’t make women irrelevant. It makes women real – and real is powerful.
The Bottom Line
Older women are not fading. They’re becoming more multidimensional, more discerning, more grounded, more themselves.
The world may still be catching up. But you don’t have to wait for permission. In a youth-obsessed culture, the most radical act is this:
Choosing to show up exactly as you are – and knowing that “as you are” is more than enough.
Upon Reflection:
What does your aging experience look like? Are you fighting to stay young? Or have you accepted your wise years? Or is there an in-between road you’ve chosen?