Which are the most valuable brands in Latin America? know the list

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Advisor brand finance Published the 2022 ranking of the 500 most valuable brands in Latin America. To create this list, the firm evaluated data from the previous year (2021) of over 5,000 companies belonging to 30 different sectors.

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for the fourth consecutive year, Corona of ABInBev GroupWith a valuation of over US$7 billion, it ranks first, showing an increase of 21% compared to 2020.

According to Brand Finance, Corona not only stands out for its sustainability initiatives as it recovers more plastic than it generates, but it has also launched innovative products, such as the first beer with vitamin D.

The Mexican brand is followed by Itau Bank and Claro Telecommunications Co., the second and third most valuable in Latin America, respectively.

Ita is second in the list.

photo:

Mauricio Moreno / Weather

The top 10 is split between only two countries: Mexico (6 brands: Corona, Pemex, Claro, Victoria, Modelo and Bodega Aurera) and Brazil (4 brands: Itau, Banco do Brasil, Caixa and Bradesco).

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Globally, technology company Apple is positioned as the world’s most valuable brand in the 2022 rankings, reaching US$3 billion in sales in 2021, representing a 35% increase over the previous year .

The top 10 of the world list is completed in that order: Amazon, Google, Microsoft, Walmart, Samsung Group, Facebook, ICBC, Huawei and Verizon.

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The top 10 of the world list is completed in that order: Amazon, Google, Microsoft, Walmart, Samsung Group, Facebook, ICBC, Huawei and Verizon.

Finally, it is worth noting that TIC Toc It was the brand that registered the fastest growth in the world, reaching US$59,000, up 215% compared to 2020. Which ranks it as the leading social network worldwide.

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