What is an avatar in the virtual world and how can it change the way we communicate?


some projects related to technology intended for the future, to modify lifestyle Where there are more facilities for what we currently have being able to communicate with everyone,

For a few months, it’s been developing metaversewhich is being worked on by various companies to combine virtual reality with your business. after this digital stagea lot has been said about AvatarA term that has become popular only recently, but has existed for many years.

Although one can confuse or relate Avatar with the popular film directed by James Cameron, or even with the animated series starring the character Aang, there is one in this word more complex meaning and goes beyond, Therefore, in this note We’ll explain everything you need to know about this representation and how it has developed.

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What is Avatar?

One thing to note is that the first time the word Avatar was officially used was in 1985 in Ultima IV: Quest of the Avatar, thanks to a concept developed by Richard Garriott, a game designer who wanted to give it a better name. wanted. For the representation of the player, instead of just saying “character”.

Over time, the term became even more popular, especially in the fields of technology and video games, where they wanted to give each person an identity on the digital scene. That said, an avatar is a virtual figure with which a person can be associated, either in a similar manner and by imitating one’s traits, as well as customizing a style with each’s tastes and preferences.

How is the term used on the Internet and on social networks?

These virtual representations currently have a very important role, because, for example, there is no longer a need for a person to present themselves or pretend to be themselves, but can do so through their avatar. Huh. While it is true that this can act as a double-edged sword, as some people cannot reveal their true identity, it is an element that gives us the possibility to show ourselves to the public without resorting to anonymity. .

For example, on social networks and other platforms, avatars are being used as profile photos, stickers, and even as a way to receive messages. Meanwhile, video games aren’t far behind either, as one success story in this format that’s been in place for more than 15 years is the Mii, Nintendo’s incarnation of the Wii console.

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How can you change the future of communication?

Avatars, in addition to serving as an identity, can serve as a personalization or correction of the image that one has, but in the virtual realm. It turns out that there are tools out there that not only give people the option to copy, but also configure them with animated settings, 3D graphics, simulations, illustrations, and more.

A great showcase among them are VTuber, which use digital models generated by software tools for content creation and live broadcast.

Speaking frankly of Mark Zuckerberg’s plan with the Metaverse, Avatars will act as our presence in a virtual world, connecting with other users through Oculus Quest and new tools that will emerge over time .

Not only that, because there are already companies that operate with the virtual identities of their digital advisors, serving various clients browsing their internet platforms. Well, there are already online stores that are developing sales and buying strategies through avatars.

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Meta will allow you to buy digital clothes for your Facebook and Instagram avatars

The popularity of these virtual identities has grown to such an extent that Meta CEO Mark Zuckerberg will now allow for personalization of major international brands with digital clothing. In other words, avatars can now be fashionable, thanks to the buying and selling of clothing in the new Meta Avatar store, with which users can customize them.

“We are launching our avatar shop on Facebook, Instagram and Messenger so you can shop for digital clothing and style your avatar. Digital products will be an important way to express yourself in the metaverse and a big driver of the creative economy. I’m excited to add more brands and bring it to VR soon,” Zuckerberg explained in his post.

Meanwhile, if there was any doubt, some clothing will require you to pay a certain amount, as it is a way to invest and give back to brands that are entering the metaverse. However, there will be free clothes for our avatars, although they will be from more sophisticated companies.

A few digital sets from brands like Balenciaga, Prada and Thom Browne have been confirmed at the moment, but it looks like they’ll be adding new ones in the coming months. The official launch will take place next week in the United States, Canada, Thailand and Mexico, although it is believed to be available in Europe from July and will gradually reach Latin America.

Mark Zuckerberg announced this news in his official account. Photo: Instagram Capture

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