The staggering cost of hiring Cristiano Ronaldo revealed by social media boss who had ‘unbelievable’ deal with him

The shocking cost of hiring Cristiano Ronaldo has been revealed by a social media boss who has worked with him.

The five-time Ballon d’Or winner is one of the most marketable people on the planet and the most followed person on Instagram, where he has 647 million followers.

Ronaldo is also the first person to reach a billion followers on social media, while he now posts regular videos to his record-breaking ‘UR Cristiano’ YouTube channel, boasting 72.9 million subscribers.

The 39-year-old can be seen from time to time sharing sponsored posts on his platforms with paid partnerships like the UFL, Saudi Arabia, AVA Athletes, Whoop, and Herbalife.

And given their innate global appeal, those deals don’t come cheap. About ten years ago, Ronaldo was paid to promote the SportLobster app of which he was an ambassador.

Ronaldo said the app, of which Michael Owen was an investor, would “forever change the way fans consume sport”. Harry Hugo, who was head of social and brand building before becoming co-founder of Got Agency, has revealed how much money his former company paid Ronaldo to post 30-40 times.

He described it as an “incredible deal” and said that Ronaldo’s rate is very high these days.

Cristiano Ronaldo's services don't come cheap. Image: Getty

Cristiano Ronaldo’s services don’t come cheap. Image: Getty

“We were the first people to do a digital-only deal with Cristiano Ronaldo worth a quarter of a million pounds,” Hugo said. Emerging bowler.

“It was, for that year, a third of their social media output.

“So we’re talking about 30-40 posts dedicated to Sport Lobster with a link to download and that cost a quarter of a million quid.

“It used to cost him a million to be in a TV photoshoot and now it costs him a million to post on anything. So it was an incredible deal.

“It got to the point where every time he posted we’d get a couple thousand downloads. He had a hundred million followers.”

As detailed in the book Football Leaks by Der Spiegel journalists Raphael Buschmann and Michael Wulzinger, Ronaldo and his representatives charged Saudi telecoms business Mobily £920,000 for four and a half hours of his time – which included a photo- Shoot was also included. , five signed shirts and two plugs on their social media channels.

According to CNN, the Al Nassr forward earns a whopping £2.57 million per Instagram post – more than any other celebrity.

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