TookIonel Messi is once again in the headlines, who is being followed Disclosures of his contract demand from former club Barcelona,
While the figures being reported may be surprising, they seem reasonable compared to what they generate for their current club, Paris Saint Germainafter their transfer.
Messihad a direct impact on the arrival of PSGImage, income and football quality, the player allegedly generated an obscene amount of 700 million euros in just one year.
Messi’s economic impact
According to the Argentinian publication El Economista, MessiThe transfer secured 10 new sponsors, raising the sponsorship fee from around €3m to €8m.
Some of these sponsors are well-known brands such as Dior, Gorilla, Crypto.com, PlaybetR, GOAT, Snart Good Thins, Volt, Big Cola, Sports Water and AutoHero.
During this, PSGThe sponsorship deal with Nike brings in around 75m euros a year, with the contract set to run until 2032.
MessiThe K profile also meant a rapid increase in the number of club shirts sold last year.
PSG Sold more than a million units, ranging from 90 to 160 euros each, with more than 60 percent of them adorned with the Argentinian name behind them.
mark armstrong, PSGbusiness director of what explained MessiThe arrival of MARCA was a few months back.
“Demand has grown by between 30 per cent and 40 per cent and all that may be slowing it down is supply,” he said.
“When one of these transfers happens, people think it’s paid for by selling shirts, and that’s not exactly the case. You can’t produce too many extra shirts.
“The deal is made to cover as little as possible, which is very important, but you can’t meet all the demands. Messi shirt”.
arrival of Messi This was followed by a significant increase in the social media of the French club.
The club gained over 15 million followers across all of its platforms, and exceeded 150 million in total followers.
According to armstrong, PSG Gained 1.4 million followers per week, crossed 10 million followers on Tik Tok and became the most followed company in France on Instagram.
the figures clearly indicate MessiOff field deserves the French side.