The Rise of the ‘Mbappé Brand’: How the French Superstar Changed the Perception of Caen
In a shocking turn of events, Kylian Mbappé, the 26-year-old Real Madrid forward, has transformed the image of Stade Malherbe Caen, a Ligue 2 club, with his recent takeover. The minority shareholder, Pierre-Antoine Capton, shares his thoughts on the development, stating that the French captain’s brand has redefined the perception of the Normandy club.
Mbappé acquired 80% of the shares for a reported €15m in July, making him the majority shareholder of Caen. Capton retained his 20% stake in the club, giving him a unique perspective on the situation. The new president, Ziad, has been working closely with Mbappé, leveraging his vast knowledge of the football industry.
The effects of Mbappé’s involvement are already being felt. His Instagram post celebrating Caen’s first win of the season against Ajaccio did not go unnoticed. The post is a testament to the massive exposure the club will receive, courtesy of the superstar’s social media following. Capton believes that this exposure is an opportunity the club should not miss out on.
“The Mbappé brand has completely changed the perception of Caen. It’s an opportunity,” Capton said.
Caen’s current standings in Ligue 2 may not be impressive, but the takeover has sparked a renewed sense of excitement and hope among fans. The club’s first victory of the season was celebrated with renewed enthusiasm, with Mbappé’s influence undoubtedly playing a significant role.
In conclusion, Kylian Mbappé’s takeover of Caen is a game-changer for the club. His immense popularity and influence will bring exposure and attention to the team, which could translate into improved performance on the pitch. As the situation unfolds, fans will be eagerly awaiting the impact Mbappé’s involvement will have on the club.
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