Tech giants unite to develop Metaverse; Apple and Google left


metaverse It has become the horizon of many technology companies. Today it is inevitable not to associate this concept with Mark Zuckerberg, who a few months ago renamed his company (Facebook) with Meta. This change was not only a facelift, it was also a declaration of intent, Attempt to lead the revolution of the metaverse.

However, Zuckerberg isn’t the only one to be obsessed with the metaverse. Sony, Qualcomm, Microsoft, Nvidia, Epic Games, Unity, Huawei and Adobe, among many other technology companies, have also focused part of their efforts (and capital) on developing artificial intelligence systems and creating tools for the metaverse. Now, they have all come together to launch the Metaverse Standards Forum, a platform with which these tech giants seek to establish open and interoperable standards for the Metaverse. Neither Google nor Apple appear in the names on the list.

two big absences

Neither Google nor Apple is on the Metaverse Standards Forum tech list


Nearly 40 technology companies have come together to launch the Metaverse Standards Forum, a platform with which these tech giants seek to develop the interoperability standards needed to achieve an open Metaverse. That is, they look for solutions that can be used across all devices for the metaverse created by different companies.

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Led by the Khronos Group, the forum is made up of Metaverse-focused game development and device manufacturing companies including Sony, Qualcomm, Microsoft, Nvidia, Epic Games, Unity, Huawei, Adobe and Meta. According to Reuters, of the more than 40 technology companies that make up the platform, two giants are missing: Apple and Google, which are single-handedly running it.

Among the members that are part of the Metaverse Standards Forum are entities belonging to the World Wide Web Consortium (W3C), the international consortium that implements similar technologies in the use and development of the Internet.

Why was the Metaverse Standards Forum created?

Adobe, Huawei, Meta and Microsoft among members of the Metaverse Standards Forum

Adobe, Huawei, Meta and Microsoft among members of the Metaverse Standards Forum

Metaverse Standards Forum

“Building a Metaverse for all will require industry-wide attention to common standards. The Metaverse Standards Forum seeks to drive the collaboration needed to make this possible, and Meta is committed to this work. Creators, developers And companies will benefit from the technologies and experiences that will be made possible by common protocols,” META vice president Vishal Shah said in a statement.

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The Metaverse Standards Forum seeks to create a specific and coherent terminology of 3D alongside augmented reality (AR) and virtual reality (VR) technology with the aim of formalizing the development of the Metaverse as a unified concept, so that Companies can use it to comply with the same technical standards and the same regulations.

According to a press release they had access to ledgeThe Metaverse Standards Forum will focus on “practical, action-focused projects” such as developer meetups for collaborative software development and prototyping tools to support common standards.

“Industry leaders have said that the potential of the Metaverse will be best realized if it is built on a foundation of open standards,” he noted briefly in the presentation, advocating “the creation of an open and inclusive Metaverse”. .

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Open and free to any organization, the Metaverse Standards Forum, composed of 37 technology firms, will coordinate requirements and resources “to encourage the creation and development of standards in organizations operating in this area.”

Neither Google nor Apple

(Files) This file photo, taken on September 28, 2017, shows a smartphone operating in front of the GAFA logo (abbreviation for Google, Apple, Facebook and Amazon web giants) as a background in Hédé-Bazouges, western France Is.  More than 100 major US companies join forces to urge Congress to protect immigrants brought into the country as children, signing a letter published in full-page ads in major newspapers on January 11, 2018. Happened.  The companies called for immediate action to help the workers who would lose.  Safety of the Deferred Action for Childhood Arrivals (DACA) program in March.  Chief executives of Google, Facebook, Amazon and Apple -- known as GAFA -- signed letters calling for protections from IBM, Microsoft, Coca-Cola, General Motors, AT&T, Marriott, Hilton and dozens of others. .

Neither Google nor Apple


There is a notable absence of technology companies in this group that are developing products and services related to the Metaverse, such as Google, Apple, Niantic, the developer of Pokémon Go, or Roblox. Most shocking, however, is the absence of the Mountain View and Cupertino companies.

In Apple’s case, it’s not because they don’t believe in the metaverse. quite the contrary. The Bitten Apple company has been working for years in the fields of virtual reality and augmented reality, the two key technologies for the future of this technology. And without going any further, the company is expected to introduce its first mixed reality glasses, the Apple Glasses, before the end of the year.

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Google’s parent company Alphabet is also working on projects directly related to augmented reality and virtual reality. During Google’s presentation of third-quarter results, the company’s CEO Sundar Pichai explained that they are working to get YouTube to work in both VR and AR environments. They also mentioned that they are improving Google Lens.

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