Rebranding in My 60s: My Most Important Client Ever | Sixty and Me

Rebranding in My 60s: My Most Important Client Ever | Sixty and Me

For more than a decade, I’ve worked in nonprofit branding – the business of shaping how a product, person, or service is perceived by an audience. It’s a process that’s both strategic and deeply intentional, rooted in understanding what people want, how they feel, and what sparks connection. I’ve spent years mastering analytics and, equally … Read more