Real estate ’boutique’ acquires land for bigwigs

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little ones boutique has gained prominence in real estate market of luxury, Firms that, despite being younger or acting more prudently than traditional ones, have in recent years gained market share in an area that is growing rapidly. competitive,

shed light on the progress of the source of the market boutique what BCN Advisor, Monaparte, home hunter either Larsen EstateHowever more established brands such as Engel & Volkers, Lucas Fox, Sotheby’s or Coldwell Bankers are playing a major role.

more competition

From Monaparte they underline that, over the past decade, the number of purchases of houses over one million euros is multiplied by nine, But, in this time, the number of real estate agencies has also skyrocketed. 40%,

Jose Luis EcheveriaThe agency’s CEO assured that “demand has multiplied and there is More agencies that want to position youe in that section.” “In areas of a city where housing prices per square meter are high, the density of agencies is more than double“, he points out.

View from the ‘rooftop’ of Antares Barcelona, ​​Catalonia / CG. Most luxurious apartment in

a special deal

According to Echeveria, these changes in the market mean that agencies have to be clear about the preferences of the most specific client, who “doesn’t want to see something that is available to everyone.” “It happens in fashion, motor vehicle, odorant… and we’ll see more residential“, predicts.

How do you get this experience? “You have to move well in everything, at the level of the image: obviously social networkIn addition to being a core of Contact important,” he says. Francis NathuramaliFounding partner of BCN Advisors. He considers it important to “be great”. networking from here and from other countries” to capture potential buyers.

with driver and restaurant

More Strategies: “You don’t do it with everyone, but depending on which profile, who has the budget 15 or 20 million eurosyou’re taking them to eat at the restaurant luxurygo with them One Raise with driver…” revealed Nathuramal. Not only did he resort to a tactic boutique: “The big guys also take a driver and drive them through five or six interesting floors for that customer. Relatively everyone does it when it’s a certain level of buyer,” he says. Hyacinth RoquetaFounding partner of Bonavista Developments.

“We collaborate with these smaller agencies. These boutique that they have one very direct connection As with the customer, who accompanies him throughout the sale, they have a huge market, but the biggest share of the market remains with the big guys”, stresses the promoter. that is being teased social network, assumes that “you have to be” because “many clients are captured by Instagram, by Facebook”. Of course, remember that “there are some very high level customers who simply don’t know homes through the network” and “want someone to take care of them”. It is about making the best buyers feel, in the words of Nathuramal.Comfortable“why”pampering,



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