LaLiga Santander games get more American audience than baseball


nNorth American sports may seem like a saturated market, with foreign football not only having to compete with the MLS to see statistics, but also the NFL, NHL, NBA and MLB, but recent statistics show that LaLiga Santander You’ve managed to cross and have some incredible numbers in it.

ESPN agreed a deal with LaLiga in May 2021 to broadcast eight seasons of Spanish football in the United States. As the broadcaster looks to the first year, the progress has been very encouraging.

ESPN owners are pleased with how their coverage is being received by viewers and it turns out that few LaLiga Santander games attract a larger television audience than baseball.

“There are LaLiga games that are watched more than baseball, which is incredible,” said ricardo ortizoAn ESPN commentator.

“El Clásico was seen as more than just baseball, baseball is everything to American culture.”

ESPN broadcasts its coverage of LaLiga Santander in Spanish and English, with areas in which the high Latino population is particularly successful. The presence of Latin American and North American players in Spain also helps to attract interest.

“The main markets for us are New York, Miami, Dallas, Los Angeles though here” [on the west coast] It’s tough because of the time difference,” he explained. Sonia GomezESPN Programming Director.

“They’re a market with a huge Latino presence.

,[Andres] Rescued, [Diego] lanezzo, [Yunus] Musahi… Mexican and American players do a great job for us.”

ESPN+, the home of Spanish football in the United States, has over 22 million subscribers. For just $6.99 a month, customers can watch every game from LaLiga Santander, LaLiga SmartBank, Copa del Rey, Bundesliga, FA Cup and Champions League.

The eight-year deal is worth $175 million per season to LaLiga.

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