Lionel Messi’s Impact on Inter Miami: A Revolution in Global Reach and Revenue
Lionel Messi’s decision to join Inter Miami sent shockwaves through the world of football. The Argentina superstar’s arrival in 2023 marked a new era for the South Florida-based club, and it’s safe to say that the team’s fortunes have changed dramatically since then. In this article, we’ll explore the impact of Messi’s signing on Inter Miami’s global reach, revenue, and overall reputation.
Revenue Soars
Before Messi’s arrival, Inter Miami generated a modest $50-60 million in revenue in 2022. Fast-forward to 2023, and that figure has skyrocketed to $120-130 million. But what’s truly astonishing is that the team is projected to earn over $200 million in revenue this year. That’s a staggering 233% increase from pre-Messi days! This growth can be attributed to record-breaking sponsorship deals, unprecedented demand for tickets and merchandise, and the general hype surrounding Messi’s arrival.
Sponsorship Deals
Messi’s influence has attracted major brands like Audi, JPMorgan Chase, Duracell, Lowe’s, Visa, and LaCroix to partner with Inter Miami. These deals have cemented the team’s reputation as a global brand with untapped potential. Take Lowe’s, for instance. The home improvement company, which is a direct rival of MLS official partner Home Depot, saw it make more sense to align with Inter Miami directly due to the team’s growing international appeal.
Tickets and Merchandise
Jerseys and tickets are hot commodities in South Florida these days. Messi’s Inter Miami CF jersey is the best-selling sports jersey in the Adidas portfolio, and fans are willing to pay a premium for it. Season ticket sales have broken records, with fans renewing at a club-high 90%. To put things into perspective, Inter Miami’s premium prices for tickets start at $867 for standard seats and top out at $42,840 for suites. Fans are clearly willing to pay a premium to catch a glimpse of Messi in action.
Global Reach
Inter Miami’s global reach is another area where Messi’s impact has been significant. The team’s social media following has skyrocketed, and fans from around the world are eager to connect with the team. Messi’s debut in Fort Lauderdale, Florida, drew thousands of fans, and the team’s online store has become a hotbed for jersey sales.
What’s Next?
So, what’s next for Inter Miami? With Messi’s contract running through the 2025 MLS season and an option for 2026, the team will continue to leverage his presence to drive revenue and interest. The upcoming move to Miami Freedom Park, the team’s new stadium, will provide an even greater platform for Inter Miami to showcase its global appeal. If Messi extends his contract and inaugurates the new grounds, it’s not hard to imagine the financial benefits that will come with it.
Stay Ahead of the Curve
At 90min, we’ll be keeping a close eye on Inter Miami’s continued growth and success. Follow us on all social media platforms for more updates on the team’s future plans, transfer rumors, and analysis of the game’s biggest storylines.