Inter Miami made a big-money bet on Messi, and it’s paying off with sponsors, fans

Messi Mania: How Lionel Messi’s Arrival Has Transformed Inter Miami

When Inter Miami broke the bank to sign Lionel Messi, the world took notice. The Argentine superstar’s arrival sent shockwaves through the soccer world, and it’s safe to say that the club has never been the same since. In this article, we’ll dive into the incredible impact Messi has had on Inter Miami, from their finances to their fanbase.

A Financial Boom

Since Messi joined the club, Inter Miami has almost doubled their revenue. The club generated $50-60 million in 2022, but that number skyrocketed to $120-130 million in 2023. And with Messi’s contract running through 2025, with an option for 2026, the club is projecting to earn over $200 million in revenue this year. That’s a staggering increase, and it’s all thanks to Messi’s global appeal.

Sponsorship Deals

One of the key factors driving Inter Miami’s financial growth is their newfound appeal to global brands. The club has signed 11 multi-year partnerships, including deals with Audi, JPMorgan Chase, Duracell, Lowe’s, Visa, and LaCroix. These deals have brought in a significant amount of revenue, and it’s clear that Messi’s arrival has been a major factor in attracting these brands.

Jerseys and Tickets in High Demand

But it’s not just sponsorship deals that are driving Inter Miami’s growth. The club’s jerseys and tickets are in high demand, with Messi’s jersey being the best-selling sports jersey in the Adidas portfolio. In fact, Inter Miami players secured four spots in the top 25 jersey list, with Messi’s jersey ranking number one. And when it comes to tickets, the club has sold out of their season ticket offerings months ahead of the 2024 season.

A Global Club

Messi’s arrival has also transformed Inter Miami into a global club. The club has a significant following in South Florida, but it’s clear that Messi’s global appeal has brought in fans from all over the world. The club’s social media following has grown exponentially, and their games are now broadcast in over 100 countries.

A New Era for Inter Miami

So, what does the future hold for Inter Miami? With Messi’s contract running through 2025, the club is poised for continued growth and success. They’re already planning for their new stadium, Miami Freedom Park, which will be a state-of-the-art facility with a 25,000-seat stadium, public parks, and more. And with Messi at the helm, it’s clear that the club is destined for greatness.

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