The relationship between academia and advertising agencies has tended to narrow over the years. However, the reality of what students know when they graduate and seek to enter the labor market of the world of advertising and marketing communication companiesmany times it is very different from what happens in the day to day of the agencies.
To help bridge that gap, MullenLowe Group Latin America will hold in the last week of September the second regional edition of Inkhousean initiative that seeks expose final year or semester students of some of the most recognized advertising faculties, social communication or related careers in 10 Latin American countries, to an experience as similar as possible to what is experienced in a real bidding process in an agency.
Francisco Samper, CEO of MullenLowe Latam, says that “we are very excited about the wonderful reception that the idea has once again had among academic institutions in the region. The 2018 event was a success and we know that universities and educational institutions greatly appreciate this effort by our network to contribute to building a better integration between the academic world and the reality of our industry.”
This is how, in the agencies of MullenLowe in Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama and the Dominican Republicteams of students from local universities will meet, who will receive exactly the same brief / actual request from the client, from which they must develop a campaign for 24 hoursafter which they must submit their proposal under the established conditions and characteristics, and subsequently, make the respective personal arguments before the jury, as actually happens.
The members of the winning university team will receive the opportunity to make one semester of internship at local agencies during the first half of 2023. Additionally, among the winning teams in each market, a jury of global network experts will choose the grand winner of the contest that will be the winning university team at the Latin American level.
“More than 100 students will be able to access the opportunity to earn a one-semester internship at agencies in our networkwhile for us it will be an extraordinary opportunity to discover new talents, which, as we all know, are constantly emerging throughout Latin America,” says Samper.
* With information from MullenLowe Colombia.