El Bess takes a technological leap with a digital, audiovisual and video game hub


Three chimneys, three town halls (Sant Adria, Badalona and Barcelona), three levels of administration (City, Consorci del Besos and Generalitat) and three axes of transformation (urban, digital and social) to define a new hub Digital, audiovisual and video games were announced this Friday at UPC’s Diagonal-Based campus.

The first thing that was highlighted is the importance of institutions with different perspectives in multiple sectors coming together in projects that benefit all. The presentation brought together Pere Aragonese, president of the Generalitat; Vice President and Minister of Digital Policies and Sectors, Jordi Puinero; Minister of Culture, Natalia Gariga; Mayor of Sant’Adria de Bassus, Philo Canete, and Badalona, ​​Rubén Guizarro, and Deputy Mayor of Culture of Barcelona, ​​Jordi Marti (Mayor Ada Colau was unable to attend due to scheduling problems, as he was returning by train from Valencia) .

Government and city councils offer to show unity in a presentation with several agents in the area

“This is a country project. We have to go together because it couldn’t be any other way,” Canet said. For the municipalities of Bess, this is an important project that has to contribute to “eliminating economic, social and residential vulnerabilities” in the region of Bess, assured Puignaro. President Aragonese emphasized its “strategic location and said it would be at the service of the nation’s talent to attract new outside talent.”

The project involves, on the one hand, the arrival port of the Intercontinental Fiber submarine cable and, on the other, the so-called Catalunya Media City, which is expected to be completed in 2030 and will have an estimated budget of around $450 million. Euro, financed between public institutions and private companies.

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Everything depends on the approval of the urban master plan for Tres Xemeneies, pending first from the respective city councils—next Monday and Tuesday—and later from the Generalitat, and which could be ready within a month. This would make it possible to move forward in the definition of great metropolitan parks, housing, facilities and spaces for economic activity, and from there it would be possible to begin to define the specific project, although it is planned for a longer period, said Minister Gariga. explained that it would have to be “delivered in several phases so that citizens can already see the impacts on the global project beforehand”.

Catalunya Media City seeks to attract the audiovisual and video game industry with state-of-the-art sets with equipment for digital production, manufacturing and production, a Data center The previous generation and even an e-sports stadium, as well as a research and training center (a reason for the UPC to set it up).

During the presentation to the President Aragonese, Digital, Audiovisual and Video Game Hub

Mikel Gonzalez / Shooting

Gariga recalled the importance of the audio-visual industry in Catalonia: 2,000 companies with 14,000 workers, with a global turnover of 12,000 million euros, while the video game industry comprises 200 companies (50% more than five years ago), including There are 4,000 employees with a lower average. over 45 years old.

The Generalitat’s secretary of language policy, Francesc Javier Villa, explained to this newspaper that this is a very important project in relation to Catalan, because “we live in a socio-linguistic revolution, in which children can no longer speak only to each other”. Don’t socialize. Rather technology plays a very important role.” “If Catalonia has a very strong audiovisual sector, it will be possible to do it in Catalan, which will be a value-added language, as these resources are required to be in our language, as well as artificial intelligence or the Internet of Things.”


Minister Natalia Garriga presents the project with journalist Carles Planas

Mikel Gonzalez / Shooting

Catalan version, here

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