Chelsea’s Shirt Sponsor Drama: Why Are the Blues Still Going Solo?
As we approach the opening Premier League match of the season between Chelsea and Manchester City, the Blues find themselves in a strange and unfamiliar territory – without a shirt sponsor. What’s the reason behind this unexpected move, and what could it mean for the future of the team?
Infinite Athlete Says Bye-Bye
According to anonymous sources close to the matter, Chelsea’s former shirt sponsor, Infinite Athlete, won’t be featured on their kits this season. Remember, Infinite Athlete was the last-minute deal to appear on Chelsea’s shirts in the previous season.
package deal blues
It seems that the Chelsea hierarchy is hesitant to agree to a long-term sponsorship deal due to fears that the revenue might be lower without Champions League qualification. A package deal of around £60 million that would involve both the men’s and women’s teams could be out of the question now.
Chelsea Women Shine, While Men’s Side Stumbles
In contrast, Chelsea Women’s team – the reigning Women’s Super League champions – has found a new shirt sponsor in the telecommunications company, Three. This is quite a unique situation where the men’s and women’s teams are separated when it comes to sponsorship deals. Why does this disparity matter? Well, Chelsea’s men’s side finds itself in a rut, which might explain why they aren’t getting the top-dollar sponsorship like they were used to.
Financial Constraints Weigh In
Now, Chelsea might still find themselves a new shirt sponsor with estimates suggesting the deal could be valued around £40 million for the men’s team this season. So, what happened to those financial constraints making it tough to commit to long-term sponsorship deals?
The View from 90min HQ
What’s going on in London? Can the Blues find themselves a reliable and lucrative shirt sponsor, or are they stuck going solo? At 90min, we think that Chelsea fans deserve transparency on this pressing matter.
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