2021 saw supply chain issues for Indian mobile market, Realme rises to No. 2 in Q4: IDC


The Indian smartphone market saw 7% year-over-year (YoY) growth in 2021, despite supply chain-related issues linked to the COVID-19 pandemic, according to the Worldwide Quarterly Mobile Phone Tracker from research firm International Data Corporation (IDC). Total shipments recorded 161 million for the year and although the year started strong, the second wave of Covid-19 affected overall growth.

According to IDC, limited supplies resulted in low inventories in online and offline distribution channels in the second half of the year. This is when the Indian market is in high demand given the festive season. The big winner in 2021 was Realme, which managed to reach the number two seller position in the last quarter of the year. This was also pointed out by reports from other research companies. like Canalys, and investigative counterpoint. He was also the only player to experience double-digit growth for the quarter and for the entire year.

“Overall, supply challenges and the second wave of Covid-19 severely restricted the market’s ability to achieve double-digit growth in 2021. Consumer demand is lower than expected as we enter 2022, but supply challenges are expected to subside by mid-2022, which should help maintain similar growth levels in 2022,” said Navkendar Singh, Research Director, Client Devices and IPDS, IDC India.

IDC expects the transition from 4G to 5G to continue to drive growth in 2022, although it will be limited to the mid- and high-end price segments. “Consumers continue to demand better features like camera, battery and 5G-capable processors in entry-level price segments. The large base of feature phones will remain crucial but elusive for the smartphone market in the absence of affordable entry-level offerings,” said Upasana Joshi, Research Manager, Client Devices, IDC India.

The IDC report also highlights that in the Indian smartphone market, MediaTek-based smartphones garnered a 54 percent market share, gaining an edge over Qualcomm. Interestingly, 85 percent of MediaTek smartphones on the market are below the market price of $200. UNISOC has around 7 percent share, which is 2 percent more than previous years.

The other key aspect was the increase in the average sale price to $190 or Rs 15,000. Additionally, the share of the premium segment doubled from a year ago to 4 percent in 2021. The segment saw 100 percent annual growth. Largely driven by higher Apple shipments. The sub-$100 was the only segment in decline.

India Smartphone Market – Top 5 Company Shipments
Company Q4 2021 Shipping Volumes Q4,2021



Q4 2020 Shipping Volumes Q4,2020



Change of units year over year (4Q21 over 4Q20)
1.Xiaomi 8.9 22.0% 12.0 26.8% -25.8%
2. reallyme 7.6 18.8% 5.2 11.7% 45.9%
3. Samsung 7.0 17.3% 7.7 17.3% -9.3%
4. alive 5.6 13.8% 7.6 17.1% -26.9%
5. OPPO 4.1 10.1% 5.1 11.5% -19.6%
Others 7.4 18.0% 7.2 15.6% 4.1%
Total 40.6 100.0% 44.8 100.0% -9.4%
Source: IDC Worldwide Quarterly Mobile Phone Tracker, February 2022

Individual smartphone vendors

Xiaomi remained on top in all four quarters, but saw an overall decline of 1.5% year-on-year in 2021. Meanwhile, Poco, which IDC considers among Xiaomi’s shipments, emerged as the fastest growing online brand among Xiaomi. the top five with 51% year-on-year. increase.

Samsung was number two overall for the year, although it lost the spot in Q4 to Realme. Samsung saw a 6 percent year-over-year drop. IDC notes that there were persistent supply constraints, especially for the Galaxy A series in the low to mid-price segment, and for foldable devices in the premium segment. But Samsung led the 5G segment thanks to the Galaxy A22, M32 and M42 models.

Vivo was number three overall, and they also saw a 6 percent decline in shipments. The brand’s Y-series continued to be a major contributor. But Vivo also faced supply challenges, which impacted overall growth.

Realme in fourth place posted the highest growth of 26% year-on-year among the top five vendors. It also rose to second place in the fourth quarter, overtaking Samsung. Realme’s market share in Q4 was 19 percent. Interestingly, Realme’s UNISOC-based chipset phones helped drive success in Q4. Shipments of these Realme phones reached 60 percent of the brand’s overall total, ensuring sufficient supplies last quarter.

OPPO, in 5th place, saw 8% year-on-year growth in 2021. It also overtook Samsung in 2nd place for the year in the offline channel with an 18% share.


Source link


Please enter your comment!
Please enter your name here